Consumers’ preferences and willingness-to-pay for she-camel milk attributes in Tahoua State (Niger)
DOI:
https://doi.org/10.19182/remvt.37492Keywords
Dromedaries, camel milk, product quality, consumer behaviour, NigerAbstract
Background: Agriculture and livestock farming are the two mainstays of the Niger economy, providing an important source of food and income for both rural and urban populations. Aim: The aim of this study is to analyze consumer preferences and predispositions to pay for dairy products from local animal species, in order to assess the impact of the introduction of camel milk on consumer welfare. Methods: A joint analysis method based on the study of stated preferences was conducted on the basis of surveys. Results: The attributes “nutritional qualities”, “milk hygiene”, “milk purity” (no mixing) and “species producing the milk” influenced consumer choice. The availability of a label is the least important attribute for consumers. Consumers are willing to pay more for camel milk that meets hygiene and purity standards. The urban or rural environment had a significant influence on consumer preferences. Marginal willingness to pay (which indicates preferences for one milk option over another) for milk indicates a clear consumer preference for camel milk over milk of other species (cow, goat and sheep). Consumers were willing to pay 6,700 CFA francs more for camel milk than for cow’s milk, 4,5247 CFA francs more for goat’s milk and 67,640 CFA francs more for sheep’s milk. The welfare gain for consumers living in an environment where camel milk is available is higher than for consumers who do not have camel milk. Conclusions: These results underline the need to use strategies ranging from farm-level milk production to marketing, to supply consumers with dairy products that meet suitable hygiene and purity standards.
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